Opportunities for exhibition organisers in the COVID-19 era and beyond
COVID-19 resulted in drastic changes to ways companies and their employees deal with their clients, mostly resorting to online interactions as restrictions in several countries do not allow for physical events such as meetings, conferences and exhibitions. Although the vaccines offer hope, it is not likely that people will be as comfortable attending live events as in the past especially that current situation exposed them to alternative, sometimes more effective and convenient, ways of doing business...