General questions and answers are listed here. For more detailed questions, pick one of the options below.
Why would suppliers and end-users go through TechnologyCatalogue.com instead of talking directly?
Suppliers often don’t know who to target in end-user companies; end-users often simply don’t know what’s all available in the market. As a result, they focus on conventional practices to meet their production targets or work towards project milestones. The moment they do know about solutions, they often lack the specific capability to get the technologies deployed.
Is TechnologyCatalogue.com a replacement for direct contact between supplier and end-user?
Definitely not. It does, however, help to reach out to more potential customers, via the growing user community of TechnologyCatalogue.com. Also, it gives additional channels into end-user companies.
Does TechnologyCatalogue.com focus on novel innovations, proven technologies, or both?
Both. Most companies in the Energy industry want to be a (fast) follower, and they are therefore most interested in technologies successfully used by others. However, our experience also is that the moment value is delivered through the deployment of proven technologies, end-users are open to hearing about novel solutions. The proven technologies can, therefore, help to pave the path for novel solutions.
Can people not just use Google to search for solutions?
In theory yes. In practice: when using Google, you have to be very, very specific in order to find a technology. That’s actually one of the reasons why end-users welcome this innovation.
There are already various platforms available in the industry. What makes
There are indeed various platforms focussing on novel technologies, but these type of platforms typically only reach people in the innovation department of end-user companies.
Also, there are platforms available focussing on specific disciplines, or technologies from a certain country (e.g. through trade organisations). But this is not helping the end-user, who wants to get the overview. A final difference: some other platforms that we are aware of are quite passive. We provide active support, such that all players involved see their business improve.
Who supplies the information?
The suppliers provide the information, with the exception of user/expert reviews. The fact that reviews can be given helps to keep suppliers honest about the pros/cons and specifications of their technology. Similar to the way platforms such as Booking.com and TripAdvisor work.
Can anyone post their technology? What are the criteria?
As part of the registration process, suppliers need to explain the innovative aspect of their technology. It is our decision to accept or reject registrations, and we do that based on our technology & innovation experience. We also seek the opinion of independent experts in our network.
The information about each technology is very brief. How does it help end-users to make a selection?
The information is deliberately kept limited. Technology naturally has to be sound. But at the end: particularly people with limited time (such as asset managers) don’t select technology based on the details; people select technologies because companies and people they know and trust have used it before a detailed assessment is done by relevant staff.
The answer you just gave doesn’t help new technology for which there’s no track record. How does that work?
Our experience has always been that asset managers and other decision-makers are reasonable people. The moment you deliver value to them with proven technologies, they are prepared to talk about novel solutions. However, if you approach people straight away. with a novel solution, then you find the door closed in most cases. This has nothing to do with (perceived) risk-averseness of the industry, this is the same way we respond to things in daily life, e.g. related to construction or maintenance activities in our own house. We can support suppliers of novel solutions with the right tactics to get technology introduced.
Does TechnologyCatalogue.com replace exhibitions?
Not necessarily. Exhibitions are important for networking. At the same time, exhibitions are often not as effective as they could be.
- They can be quite overwhelming.
- As a supplier, you can only be at one place at a time; i.e. only man a booth in the Norway pavilion, and not be at a subsea technology pavilion simultaneously.
- End-users are typically keen to meet other users and experts that have experience with technology (and not only hear the sales pitch).
- Decision-makers in the Oil & Gas industry such as asset managers typically spend no or limited time at exhibitions.
TechnologyCatalogue.com addresses those points, and would, therefore, be a valuable complement to the other efforts made by the exhibition organisers to accomplish their mission. TechnologyCatalogue.com can e.g. be used to create online pavilions, showing the relevant subset of technologies in TechnologyCatalogue.com. Please contact us for further details.