Is your technology portfolio robust in the current environment?


CTO’s and other technology leaders in Oil & Gas companies may all recognize this… You have a portfolio of technology solutions to address business challenges, and you’re experiencing less pull for the technologies as a result of COVID-19 and the low oil price. Or even no pull at all!

What to do about it? 

Although today’s business environment is clearly very challenging, there are still many opportunities to make a difference with technology. It is important though that your portfolio contains the right type of technologies; not only technologies that can make an impact in the medium- to longer-term, but also technologies that can make an impact right away.

In this blog, we will give you insights about the tools you can use to assess your current technology portfolio. Also, we’ll give insights where typically quick wins through technology deployment can be found. The insights are based on the work we have done in support of tens of operators in the past years.


Understanding the Impact versus Do-Ability of technology

The starting point for a portfolio analysis is understanding the Impact versus Do-ability of a technology, taking into account the environment in which your company operates. We assess the Impact versus Do-Ability by making use of our Tech Positioning Programme. This programme will be described in detail in one of our next blogs; in this blog, we limit ourselves to a high-level description. 

With the Tech Positioning Programme, a technology is assessed against criteria grouped under 7 themes, through a structured dialogue with key stakeholders. The Tech Positioning Programme provides key insights into the reasons why a technology is difficult or relatively easy to deploy. Also, based on the outcome of the Tech Positioning Programme, specific actions can be defined to increase the chances of success. Our experience is that most challenges for getting technology deployed are non-technical, and the Tech Positioning Programme reflects that.

The outcome of the Tech Positioning Programme is visualized with a spider diagram and a matrix. The spider diagram visually shows what the score is for the various themes: the percentage of points scored considering the maximum number of points that can be scored. It immediately gives an indication where the weakest links are

spider diagram

The spider diagram gives insights on the weakest links(s) for the specific technology

The outcome can also be translated into an Impact versus Do-ability matrix. The Impact axis gives the % of points achieved for Themes 1 and 2, and the Do-ability axis gives the % of the points gained on the other 5 Themes. 

tech positioning programme outcome

Outcome of the Tech Positioning Programme using an Impact versus Do-ability Matrix.

Portfolio Analysis

The matrix is particularly useful when showing the status of a portfolio of solutions, such as illustrated in the picture below. This way, a quick overview can be obtained on the overall quality and balance of the portfolio.

Impact versus Do-Ability matrix

Using the Impact versus Do-Ability matrix for a portfolio analysis.

Replacing technologies with better alternatives

For each technology that you currently have in the portfolio, it’s good to ask yourself the question of whether there are better alternatives available in the marketplace. There are many technologies available or under development outside of your company. By managing the inflow of third-party technologies successfully, it will reduce the risk that you spend resources on projects for which there is a better external alternative available or under development. One source that can help you with this is 

If you don’t find a solution on, please contact us, as we also keep a large offline database consisting of >>1000 technologies that we have evaluated over the years!

Creating technology pull in today’s business environment!

The outcome of the portfolio analysis may well be that the portfolio needs to be refreshed with technologies that can improve business performance in today’s business environment. How to find technologies that are attractive given the low oil price and today’s COVID-19 restrictions? 

Based on our experience, there are 5 areas in particular where typically quick wins can be found! See also the recording of our recent webinar on the topic delivered on 8th April 2020:

 1. Maintenance & turnarounds 

► perform maintenance and turnaround activities more effectively with less people on site

2. Optimising the movement of goods and people 

► eliminate the need for transport, e.g. through different data gathering methods; replace current transport methods with alternatives, e.g. using drones; optimise the movement, e.g. by using optimisation algorithms based on AI.

3. Production improvement through facilities de-bottlenecking 

► make better use of your existing infrastructure instead of brownfield redevelopment

4. Opening closed-in wells 

► make the most of your existing well stock, this can save you from having to drill new wells

5. Optimisation of infill well locations

► meet your production targets with less wells 


When we support operators with selecting the technologies, we take as a starting point. The technologies that are identified typically meet one or more of the following criteria:

  • Activities can be completed in less time

  • Activities can be done with less personnel on site

  • Activities can be executed in a different way, e.g. remotely

  • Activities can be eliminated

For example, were you aware that the number of days spent on cleaning equipment to prepare for maintenance activities can often be halved by introducing novel cleaning techniques? 

Or did you know that the application of novel modelling software can help to optimise the location of wells, resulting in the reduction of Unit Development Cost? We’ve seen cases whereby UDC got reduced by >15%!

Upgrading your technology portfolio

Upgrading your technology portfolio.


Although today’s business environment is clearly very challenging, there are many opportunities to make a difference with technology… provided you have the right portfolio of technologies! We can support you with the tools and insights to create a portfolio that can improve business performance in the short-term as well as medium- to longer-term. Curious how this can help you? Please contact us at


About us

The founders of led technology deployment activities in support of assets and projects across Shell. Over 600 deployments were successfully delivered, resulting in a very significant impact on safety, production and cost. We understand what it takes to get technology deployed, including all change management aspects related to it. Since starting in March 2018, we have supported multiple operators in Upstream and Downstream with technology deployment. 

Our platform was developed based on the first-hand experience that it is often difficult for decision-makers to stay up to date on available technology-driven improvement opportunities for their business. It was launched in Q3 2018 and is steadily growing in terms of content & functionality. Since the launch, >24,000 unique users have accessed the platform. We’re also developing customised versions of the platform. For example, jointly with National Energy Resources Australia, we have delivered a customised version of the portal for Australia (

In addition to,  we also support suppliers and end-users with getting technology deployment done, through consultancy & workshops.

Technology Deployment is challenging, but it can be done! The plot shows the technology uptake as a result of the activities that the Deployment Matters founders led in Shell in the period 2011-2017. Since starting Deployment Matters in March 2018, multiple operators have been supported, with significant business impact as a result.